Well, Apple apologizes

Funny, if Apple really cared about customer experience as they claim, I guess Mr. Cook should have gone a little bit further, I mean it's not only the Maps experience, you've got a premium product that scratches so easy, that many new iPhones come with scratches (It's a feature, we love our customers so, that we try to prescratch each and every iPhone for them, to save them the bother), the we've got the Lightning cables that jam, at the same time they do include an authentication chop to protect Apple's revenue stream, ...

If you summarize all these problems, if Mr. Cook really wanted to improve the user experience, he should have recommended that users interested in a new phone buy it directly from the competition.